Morgenthal Frederics is teaming up with American Ballet Theatre to support its ABT RISE program, which champions the inclusion and diversity on stage, in the studio, and wherever else the organization operates.
From now through July 2022, the luxury optical brand is supporting the partnership with a donation of 50 percent of proceeds from the sale of its ChromoClear acetate collection to ABT RISE.
As part of this initiative, American Ballet Theatre dancers Cassandra Trenary, Zhong-Jing Fang, Jose Sebastian, Connor Holloway, Remy Young, Michael de la Nuez, and Sung Woo Han star in the accompanying campaign. Each participating dancer is a member of the LGBTQ+ and/or POC communities, and serves as the foundation of ABT RISE’s commitment to foster, educate, and amplify the talent and perspectives within their respective communities.
“Our LGBTQ+ and BIPOC communities are the driving forces of self-expression and individuality,” said Jeff Press, chief creative officer at Morgenthal Frederics. “As amplifiers of these ideals, Morgenthal Frederics is honored to partner with the American Ballet Theatre in support of ABT RISE and its mission to champion and support inclusion and diversity through the entirety of its operation.”
Morgenthal Fredercs’ ChromoClear acetate collection costs $395 per frame and is available now on morgenthalfrederics.com or at any one of its 14 stores nationwide.