by Brian Lipton

TV network Nickelodeon in partnership with AIDS-related charity (RED) has announced the debut of (SPONGEBOB)RED, a collaboration enlisting the iconic TV character. It will kick off with exclusive (SPONGEBOB)RED designs by Jeremy Scott as a part of the Moschino Resort 2018 collection, which will be presented on June 8 in Los Angeles at Milk Studios.

The Nickelodeon and (RED) partnership extends through 2018, and Nickelodeon’s proceeds from all Moschino products will go to the Global Fund to Fight AIDS, Tuberculosis and Malaria.

Sixteen different items including apparel, swim and handbags for adults and children featuring (SPONGEBOB)RED designs will become available at luxury retailers and Moschino stores in November.

I’m excited to once again be doing a collaboration with Nickelodeon and SpongeBob SquarePants,” said Jeremy Scott. “Not only is he one of my favorite characters, he is beloved all over the world. I am also honored to participate with (RED) as they have done such wonderful work fighting AIDS.”

“SpongeBob SquarePants is one of the most iconic animated characters ever, and his fans span generations, demographics, cultures and continents,” said Pam Kaufman, Chief Marketing Officer and President, Global Consumer Products, Nickelodeon. “We are proud to partner with (RED) to debut (SpongeBob)RED, and it is our hope that this collaboration can help shine more light on the need to fight against AIDS.”

Added Deborah Dugan, CEO of (RED):  “This exciting creative collaboration between (RED), Nickelodeon, Moschino and Jeremy Scott transforms the iconic and much-loved SpongeBob character into a force to fight AIDS with (RED). The partnership will not only raise money to fight this preventable, treatable disease, but will also bring SpongeBob’s enormous fan base – young and old – into this critical fight,”