MR PORTER, NET-A-PORTER, THE OUTNET TO LAUNCH LUXURY RESALE SERVICE

Mr Porter, Net-A-Porter, and The Outnet revealed on Friday that they will launch a new luxury resale pilot in collaboration with resale technology provider Reflaunt.

The collaboration will enable shoppers to contribute to a more circular fashion system by reselling and extending the lives of their designer items, as parent company Yoox Net-A-Porter takes the next step in its long-term mission to unlock circularity. The resale service will launch first for Net-A-Porter this fall, followed by Mr Porter and The Outnet in early 2022.

From the end of October onwards, Net-A-Porter customers will be able to send any well-preserved pre-loved designer items in their wardrobes to a new home, through Net-A-Porter x Reflaunt’s seamless offering across jewelry, ready-to-wear, bags, and shoes, in exchange for Net-A-Porter store credit with an extra 10 percent credit incentive or direct bank transfer once sold on.

Reflaunt’s technology powers the entire customer experience, offering complimentary services such as collecting products from the customers’ home, digital product authentication, pricing recommendation, and professional photography management. The curated listings are then uploaded on international marketplaces, and orders fulfilled by Reflaunt partners.

As part of its service, Net-A-Porter x Reflaunt will also launch an immediate buy-back option for designer handbags, giving customers the opportunity to receive Net-A-Porter store credit as soon as their item is accepted by Reflaunt, with no need to wait until the item is sold on to its next owner. The Net-A-Porter x Reflaunt service will be available first in the UK, followed by the U.S., Germany, and Hong Kong SAR at a later date.

“More than ever, our customers are looking for fashion that is not only designed to last, but for ways in which it can go on to be re-loved,” said Alison Loehnis, president of luxury and fashion at Net-A-Porter, Mr Porter, and The Outnet. “We are thrilled to partner with Reflaunt and offer our customers an effortless service that allows them to resell their designer pieces with ease. We see re-commerce as a true enabler to tap into greater product longevity by extending the lives of pre-loved purchases. This collaboration represents an exciting step in our long-term mission to drive the change at Yoox Net-A-Porter to a more circular fashion ecosystem.”

“We have always been impressed by Yoox Net-A-Porter’s sustainability efforts and are so excited to be their partner as they embrace resale as critical element of their service offering,” added Stephanie Crespin, co-founder and CEO of Reflaunt. “Reflaunt provides tailor-made resale technology solutions to fashion retailers while giving them access to the largest network of second-hand customers available worldwide. The data this service provides is invaluable and will help them fuel their next phase of growth. Net-A-Porter, Mr Porter, and The Outnet customers will be able to explore a fully branded and trusted resale experience and extend the life of their luxury products. It is greatly encouraging to see one of the global leaders in fashion e-commerce take this positive step forward into the circular fashion economy with us.”