by Stephen Garner
Fiona Firth

Yoox Net-A-Porter Group has named Fiona Firth managing director of Mr Porter.

Firth has held the role of buying director for Mr Porter since April 2016, when she joined the group. During her tenure, Mr Porter has delivered exceptional campaigns that have redefined the luxury menswear e-commerce experience. This includes the launch of exclusive capsules with Gucci, Prada, Saint Laurent, Brunello Cucinelli, Tom Ford, Balenciaga and the Mr Porter ‘Made in’ series, many of them firsts for the brands.

In September 2017, Firth also played a key role in the launch of the Mr P. ready to wear private label collection, bringing shoes and accessories to the brand in September 2018. In addition, she has overseen Mr Porter’s expansion into key categories including luxury watches and lifestyle. Mr Porter now stocks almost 600 brands.

Reporting into Alison Loehnis, president of the luxury division, and joining a team of long-standing senior divisional and brand leaders, Firth will be responsible for driving Mr Porter’s ambitious development plans. This will include expanding and deepening the unique Mr Porter customer offer across the world and ensuring its continued position as the leader in men’s luxury style through exceptional curation, service, content, and experiences.

Prior to joining Yoox Net-A-Porter Group Firth held senior leadership roles in menswear buying for River Island, Harvey Nichols, and Harrods.

“In our leaders we are looking for courageous and passionate team players, and it is testament to the strength of our talent that we are announcing an internal appointment for this senior role within our group,” said Federico Marchetti, chairman and CEO of Yoox Net-A-Porter Group. “I have always promoted a workplace where merit is rewarded, creating great career opportunities for those that excel. Fiona has demonstrated she knows what our luxury customers want, and how to bring this to life in partnership with the world’s best luxury brands. Mr Porter is the clear leader in curated, online, luxury menswear and I am extremely excited about its future under her management.”

“Since Fiona joined the company in 2016, she has demonstrated her deep understanding of global luxury e-commerce and has built exceptional relationships with our brand partners,” said Loehnis. “She has played a key role in the development and launch of many highly successful Mr Porter projects and has driven our successful expansion in new categories. Her dynamic and collaborative leadership style is an excellent fit for our culture and will ensure a seamless experience for our talented teams and global partners. I am extremely pleased that she will be leading the next stage of our ambitious Mr Porter journey.”