NAKED INTRODUCES MEN’S LOUNGEWEAR; RETAILS UNDERWEAR AT DILLARD’S

Lifestyle brand Naked has announced the unveiling of its fall 2015 men’s loungewear collection, which is now available at www.wearnaked.com and will be available at select retail locations including Nordstrom stores. The men’s loungewear collection is based on Naked’s signature fabrics and includes a selection of lounge pants and shorts, as well as short and long sleeve tops retailing for $60-$80.

“Now both men and women can enjoy Naked’s super soft fabrics from head to toe. We believe we have created impeccably designed loungewear that not only feels amazing but looks sharp enough for versatile, everyday wear,” said Joel Primus, Naked’s founder and president in a statement.

The company also announced that select item from its men’s underwear collections, including Naked’s luxury micromodal, essential cotton 2-Pack and active microfiber collections are now available for purchase at Dillard’s, and will also be available nationwide on Dillards.com in late October.

“Having an extensive working history with Dillard’s, I know they are a fantastic partner,” said Carole Hochman, CEO and chief creative officer. “Adding a premier retailer like Dillard’s as a partner for Naked, alongside other distinguished department stores like Nordstrom and Hudson’s Bay, is a key component of our business strategy to make Naked’s outstanding products broadly available to consumers.