NAUTICA’S ELEVATED RETURN TO THE RUNWAY

NAUTICA

We’ve waited in anticipation for Nautica’s return to the runway. Since the beautiful but ultimately unsuccessful Black Sail, Nautica has been figuring its wish out, and this collection was spot on. Designer Steve McSween’s collection, “inspired by the sea, designed in the city,” ought to be a home run at retail, with pieces so perfectly balanced between fashion forward and commercially viable that they will appeal to every man.

“This show gives us the opportunity to bring sophistication and elegance to the city through a Nautica filter,” McSween told us backstage before the show. “There is more urgency around the clothes with a relevant fit for our savvy consumer. Our new merchandise, which we launched with the re-branding, is about to hit stores and we’re really excited about the product. It’s not a different Nautica it’s just a new and improved Nautica.”

Notable pieces from the runway show included a black and white blocked pea coat, a luxe cream overcoat and a white wool parka with contrast black buttons. And while the brand’s ‘creative’ leans more towards spring/summer sailing in the sunshine, they have executed a vision of ‘fall/winter Nautica’ so perfectly, combining a sort of ‘deadliest catch’-chic with the urban energy of New York.

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