NAUTICA JOINS FORCES WITH MS APPAREL TO INTRODUCE FISHING AND OUTDOOR APPAREL LINE

Nautica has joined forces with MS Apparel to introduce Nautica Angler, a new line of fishing and outdoor apparel.

Through the partnership, MS Apparel will design, produce, and distribute an all-new collection branded under a new label, Nautica Angler. Constructed for life in the great outdoors, the collection will feature high-quality performance elements including moisture-wicking, UV protection and stain resistance, as well as cooling, and quick-dry technology.

“We are excited to extend Nautica into the outdoor and fishing space and have carefully developed Nautica Angler to stay true to the brand’s core DNA which is rooted in an active outdoor lifestyle,” said Jarrod Weber, group president lifestyle, chief brand officer at Authentic Brands Group, the owner of Nautica. “MS Apparel’s expertise in the outdoor space is second to none and our partnership represents a significant opportunity to tap into the thriving outdoor market.

“We are thrilled to launch Nautica Angler and partner with ABG in the process,” added Doug Marchisello, president/ head of marketing & design at MS Apparel. “Nautica Angler pulls together traditional outdoor and fishing essentials in apparel while pairing new techniques and features in sublimation, water camo, core active, and more youthful performance knitwear for outdoor and fishing enthusiasts.”

Nautica Angler is being developed for specialty retailers, select department stores, and direct-to-consumer channels with a targeted launch in spring 2022.