Neiman Marcus has debuted its new spring campaign for men’s featuring prominent tastemakers produced in video vignettes in partnership with InsideHook.
Called “Stomping Grounds,” customers are invited to explore the cities that have shaped and inspired the careers and creative journeys of actor, director, producer, and philanthropist Matt Bomer; musician, author, and philanthropist Troy Andrews; and restauranteur and entrepreneur Michael Chernow through a three-part branded content series.
Each episode of the “Stomping Grounds” series will take viewers on a tour of the subject’s favorite haunts and hangouts, learning how their city has influenced their professional, personal, and sartorial identity.
“When I look at my personal style today I see how much I continue to be influenced by living in New York City during the ‘80s and ‘90s,” said Lana Todorovich, president and chief merchandising officer at Neiman Marcus. “I gravitate to pieces reminiscent of my own personal journey. Our Stomping Grounds campaign captures that spirit. The campaign gives our customers a unique perspective into how these three tastemakers were influenced by the cities they live or grew up in. Our campaign celebrates being adventurous and looking at Spring as an opportunity to not only refresh but trying something new yet nostalgic. We hope that our campaign inspires men to find personal ways to upgrade their looks and refine their styles while celebrating where they came from.”
“This spring’s trends are perfectly emblematic of our customer who is both playful and polished,” added Bruce Pask, men’s fashion director at Neiman Marcus and Bergdorf Goodman. “We are seeing him embrace bold, vibrant colors in sportswear as well as muted, pale neutral tones in soft tailoring. We see him choosing vivid tie-dyed pieces to brighten up his weekend wear and updated safari-style jackets for the casual workplace. The bold printed short sleeve shirt is perfect for an evening out or layered over a colorful tee shirt for a more relaxed look. The Neiman’s Man is confident and self-assured, with a strong sense of personal style. Our job is to find the most exciting new items and create updated, easy-to-wear outfits that fit seamlessly into his wardrobe, helping him to look and feel great, to express his best self.”