NEW BALANCE AND CASABLANCA TO RELEASE NEW SNEAKER

New Balance has joined forces with luxury men’s après sports fashion house Casablanca on the footwear brand’s newest silhouette, the 327. Casablanca brings its luxury-meets-sport design philosophy to the model, which was inspired by New Balance’s archive of 70’s runners.

The Casablanca x New Balance 327 pulls inspiration from Casablanca founder and creative director Charaf Tajer’s dual French and Moroccan heritage. The collection’s vibrant white and orange and green pops evoke the nostalgic hues of Moroccan oranges and crisp tennis uniforms.

The sneaker offers a white 70’s Italian sports automobile-inspired perforated leather upper with suede vamp fangs and an enlarged leather ‘N’ logo done in classic Casablanca colorways. The sculpted sole unit and heel wrap offer a contemporary design element.

“It’s an honor to partner with New Balance on this exciting new style as Casablanca’s first design collaboration,” said Tajer. “I know the brand works with few fashion houses so to be chosen to do this with a new silhouette is so special and unique for me. The design perfectly matches the aesthetic of Casablanca, it’s the ultimate leisure shoe.”

“With Casablanca, Charaf has been able to deliver a fresh, modern take on luxury and sport while still maintaining a strong sense of nostalgia. We wanted to convey a similar feeling with the introduction of the 327,” added Joe Grondin, collaboration manager at New Balance. “The 327 has many classic features that take inspiration from our archives but is tweaked just enough to provide something new and exciting.”

The sneaker, which first debuted at Paris Fashion Week, will be available in two colorways globally beginning April 4th for $150.