Kristy Caylor, co-founder of luxury fashion brand Maiyet, has announced the launch of For Days, a circular retail model that addresses the need for fresh basics without costing the environment. This new operating system for manufacturing and direct-to-consumer commerce will aim to revolutionize people’s relationships with basics, beginning with tanks and t-shirts and eventually expanding to much more.
For Days also aims to eliminate landfill waste through an access model that allows consumers to have everything. The membership-based service provides unlimited access to new, 100 percent organic t-shirts with 0 percent waste. Users can exchange a tee at any time, for any reason, for a fresh new one in a style and color of their choosing. Once the new shirt arrives, the old one can be sent back in the same, recycled packaging, and For Days will upcycle the materials to create new product.
For Days offers three membership plans: 3 shirts for $12/month, 6 shirts for $24/month, or 10 shirts for $36/month. Shipping and returns are always free, and exchanges are unlimited. The shirts are made in Los Angeles with 100 percent GOTS-certified (Global Organic Textile Standards) organic cotton that’s safe on skin.
There are currently 12 styles for women and 9 styles for men including tanks, short sleeve shirts, long sleeve shirts, and sweatshirts, each available in four to six different colorways. Fabrications include light-weight jersey, mid-weight jersey, rib, and interlock, and sizes range from XS-XXL for women and S-XXL for men.
Members are incentivized to accumulate impact, rather than closet clutter, by earning impact points over time that can be exchanged for credit and eventually gifted. This personal impact score is based on each member’s water, landfill waste and energy savings, which can be accessed through their individual account.
For Days is currently accepting memberships through a waitlist, with plans to open up to the public in the coming months.