NEW YORK & COMPANY ADDS MENSWEAR
New York & Company is expanding its women’s footwear collection, along with the introduction of new product categories, including menswear and home goods.
New York & Company, historically a women’s specialty retailer, has launched its first-ever menswear collection. Consisting of everyday wardrobe essentials, the collection includes tees, sweaters, fleece hoodies, joggers, pants, jeans, jackets, and bags.
The brand aims to serve a diverse audience with sizes ranging from S-XXL in tops and 30-40 in pants and denim. The 150-item menswear collection ranges in price from $29.95-$129.95 and will feature washed cottons and garments with added stretch for all-day comfort and movement. The denim selection is powered to stretch with Hyper Stretch for ease, comfort, and movement for men on the go.
After being acquired by The Saadia Group in the second half of 2020, New York & Company, is now exclusively digital and will continue to define itself as a leader in the retail industry and expand its ever-growing digital presence.
“We are continuously seeking different avenues to provide New York & Company’s customers with a complete assortment of merchandise to be the go-to destination for all their style needs,” said Jack Saadia, principal and co-founder of The Saadia Group. “Expanding on our product lines to include menswear and a wider array of women’s footwear was the natural next step in the growth of the brand.”
This September, New York & Company will expand its women’s footwear offerings to feature more premium products. In what will be the brand’s most expansive collection to date, New York & Company will design its footwear in-house for the first time ever. The 85-item assortment will range in price from $39.95-$119.95 and will include flats, mules, pumps, booties, boots, and more; all made with premium fabrics in solids and prints, including houndstooth, snake print, leopard, among others. The new footwear collection will be available in sizes 6-11, including half sizes for the first time ever.
In celebration of the new footwear collection, the brand has tapped fashion model Chanel Iman to be the face of its fall/winter campaign. Chanel stuns in head-to-toe looks from New York & Company’s upcoming collections, including brand new footwear styles.
Rounding out the rest of the fall season, New York & Company has further plans to introduce elevated home goods.
