NICESTUFF Clothing has expanded its distribution into regional markets with specialty retailers, in a move away from a direct-to-consumer-only model.
The collection is now available at Rothman’s in New York City, Moda in Pittsburgh, and Exxhibit in Los Angeles in addition to the brand’s e-commerce site, and through the subscription retailer Stitch Fix.
Beginning in March 2020, the collection will be available at Mitchell’s in Connecticut and as well as at Mario’s in the Pacific Northwest.
“We’re excited to be expanding into the regional markets,” said NICESTUFF Clothing. “It’s a great opportunity to not only reach new customers but also gather specialized feedback based on the different regions of the country that can be used as we grow the brand.”
Launched in 2019, NICESTUFF Clothing is a contemporary menswear lifestyle brand that blends the comfort of knitted sweatpants and t-shirts into professional silhouettes such as suiting and shirting.