by Stephen Garner

Christmas shopping

Global performance management company Nielsen gets into the holiday spirit with the launch of its first-ever Holiday Headquarters, a digital platform highlighting seasonal consumer insights for the upcoming shopping season.

With 43 percent of Americans getting a head start to the holiday shopping season as of October 19, 2015, and holiday-themed TV programming routinely reaching more than 90 percent of U.S. homes helping to drive billions in sales, this interactive web site showcases the breadth and scope of Nielsen’s insights and analysis of what consumers watch and buy.

The new site will also feature an interactive Holiday Shopping Tracker that will be routinely updated throughout the season, as well as a look into a desirable consumer category called “Gift Splurgers” — people more apt to spend on gifts rather than save.

“Nielsen stands at the forefront of analyzing and assessing a wide-array of industry insights, and the Holiday HQ is proof of that,” said James Russo, senior vice president of global consumer insights at Nielsen. “Whether you are a brand or retail CMO, it’s important to know that you have the attention of consumers, especially during the holiday shopping season. Nielsen’s Holiday HQ showcases a small portion of the data that we provide the market globally, allowing us to reach and engage both our clients and consumers alike.”