NIKE’S FIRST SELF-LACING SHOE IS FINALLY HERE

Nike president and CEO Mark Parker took the stage in New York City to unveil exciting new innovations coming out of the company’s lab that includes the world’s first self-lacing shoe.

Ushering in a new era of personalized performance, Parker announced the HyperAdapt 1.0, which is the first-ever step in the concept of “adaptive lacing.” It delivers a precise fit that can be adjusted to the changing needs of the game, and will be exclusively available to purchase through the new Nike+ app.

The new Nike+ app also delivers a personal feed that recommends products tailored to your needs, coaching for all levels that adapts to your performance and schedule, and a connection to the endless motivation found in the world of Nike’s in-person experiences.

Other innovations announced yesterday include: Nike Anti-Clog Traction, which helps prevent mud from sticking to the bottom of football boots (cleats) with a new adaptive polymer and new Nike Flyknit technology that includes stronger and more weatherproof options.

“Today showcases a breadth of innovation that only Nike can deliver,” said Parker. “It represents a fundamental shift in how we serve the athlete. We’ve entered a new era of personalized performance. Athletes want more than a dashboard and data – they want a more personal relationship, one that gives them real solutions and total access to the best product and services.”