NIKE LAUNCHES TWO SUPER BOWL 50 COLLECTIONS

by Brian Lipton

NikeNike has begun to unveil two celebratory collections in honor of Super Bowl 50 (to be played on Sunday, February 7 in Santa Clara): The Super Bowl 50 Nike Gold Collection and the Super Bowl 50 Nike Speed Destroyed Collection.

The Super Bowl 50 Nike Gold Collection includes men’s and women’s on-field, sideline and training apparel and footwear.

The men’s performance footwear offering is led by the SB50 Nike Vapor Untouchable 2, which is the most adaptive and lightest Nike Football cleat to date (9.5 oz). The plate features a new stud configuration that trades traditional conical studs for new four-sided studs. Individual Nike-sponsored athletes from both Super Bowl teams are expected to wear the Nike Vapor Untouchable 2 cleat in their team color. Other men’s footwear within the collection includes the SB50 Nike Field General 2 and the SB50 Nike Free Trainer 3.0 V4.

Nike athletes will also wear the Nike Vapor Jet 4.0 glove on the field, built with a full-length Magnigrip palm to maximize the catching surface and knit in the knuckles to provide more breathability. The glove with the Super Bowl 50 logo will only be worn on field. There will be two colorways available for purchase: black/gold and white/gold.

The Super Bowl 50 Nike Speed Destroyed Collection references Nike’s continuous support of athletes who shatter records. Both the men’s and women’s product feature a SB50 Nike Speed Destroyer jacket. The jackets feature premium leather sleeves combined with 50 embroidered stars listed across the back, with 2016 celebrated in gold thread. Also included is the SB50 Nike Tech Fleece Jersey for men.

Men’s footwear within the Super Bowl 50 Nike Speed Destroyed Collection features the SB50 Nike Air Trainer 1 and the SB50 Nike Ultra XT, both of which have a gold-tone nugget dubrae and an NFL Super Bowl 50 logo on the sock liner.

Some items are currently available on Nike.com, while others will be launched on January 24.