Nike’s first shoe subscription, two years in the making, is here

by MR Magazine Staff

Companies know that many parents don’t have a lot of time to shop for their kids new outfits—which is why subscription services designed to make the process more automated and less time consuming are flourishing. Brands like Rockets of Awesome, Kidsbox, and Stitchfix Kids have popped up over the last few years promising to send boxes of clothes on a schedule to keep up with your child’s growth spurts. Now, Nike is joining the club. Today, the retail giant launches the Nike Adventure Club, which will send a pair of Nike or Converse kicks at regular intervals. You can get them on a monthly, bimonthly, or quarterly basis. Each pair of shoes works out to between $50 and $60 a pair—which puts the service on higher end of the kids’ sneaker market (though Nike’s kids’ sneakers themselves vary considerably in price from $40 to $100, so many of the shoes within this program may actually be cheaper than buying directly from the store). Customers can choose what style they want, from performance shoes for sport to casual everyday sneakers, and they can also skip months and easily swap sneakers if they don’t fit or their kid doesn’t like them. Read more at Fast Company.