Noah waxman opens first store

by Stephen Garner
Noah Waxman
Noah Waxman

American luxury shoe designer Noah Waxman has opened his first flagship store in the West Village neighborhood of New York City.

The new store, located at 41 Perry Street, is set to officially open today, August 19. Noah Waxman, the founder behind the brand who spent over a decade in Amsterdam studying the craft of classical shoemaking from masters in the field, conceptualized and designed the interior. David Korins, personal friend and Tony-nominated set designer of the Broadway musical Hamilton, served as an advisor for the inspiration for the space. Housed on the ground floor of a historic West Village brownstone in the former location of legendary women’s dressmaker Geminola, the 300-square- foot store embodies the spirit of the Noah Waxman brand by embracing old world elements of tradition alongside the designer’s fresh take on modernity.

“I have always been inspired by the deep historic integrity and stunning architecture of the West Village,” says Noah Waxman, “and it was paramount that we create a luxury retail space that celebrates old world influences alongside the modern and new. Our flagship store creates an incredible opportunity for our brand to expand beyond our thriving e-commerce model and establish an environment that allows for a much more personal relationship with our customer.”

Noah Waxman StoreNoah Waxman StoreNoah Waxman StoreNoah Waxman Store
Providing an intimate shopping experience, the new retail location marks the brand’s expansion into custom made-to-measure footwear with private shoe fittings and material selection from a portfolio of luxurious leathers, suedes, and exotics on display (from $950). In addition, complimentary personalization will also be available exclusively for in-store purchases, with the option of foil stamping or blind embossing of a monogram on footwear and small accessories. The store will offer access to the complete Noah Waxman collection of oxfords, sneakers, boots, and sandals ($395-$695) in addition to the Handmade in USA collection ($595-$1,450).

The opening will also mark the exclusive point of sale for the Noah Waxman Accessories collection, which includes the Noah Waxman Footwear Accessories (Laces, Shoe Horns, Cedar Shoe Trees, and Brushes), the Noah Waxman Travel Collection (Weekender, Dopp Kit, Portfolio, and small leather goods), the Noah Waxman Bar Collection (Leather Barware including Coasters, Flasks, and Trays), and Noah Waxman Jewelry (new and vintage pieces curated by the designer). The store will also offer a featured collection of men’s accessories from carefully curated likeminded brands.

“Tradition has always had a strong impact on my work, and I feel as if the opening of this store marks my own contribution to history of this city,” explains Waxman. “In the early 1900s, my great-grandfather arrived in New York from Romania, and opened up a furniture shop on the bustling Lower East Side. To be opening my own story in New York- the city I call home, and which welcomes my ancestors over a hundred years ago– is very moving and exciting to me. I believe my great-grandfather would be proud of my decision to follow my passion, and I believe you can feel that passion in every one of my designs.”