by Stephen Garner

Macy's Herald SquareMacy’s, Inc. has appointed Richard A. Lennox as its new chief marketing officer, effective September 15. Lennox succeeds Martine Reardon, who left the company in May 2016 after 32 years of service.

In this role, Lennox will have responsibility for Macy’s omni-channel market presence and strategy, including brand, promotional, store, digital and events marketing activity. He will report to Macy’s, Inc. president Jeff Gennette and join the company’s executive committee.

Lennox, 51, has most recently served as senior vice president and chief marketing officer of Toys “R” Us since 2014, with responsibility for all components of marketing strategy for the company’s portfolio of brands. This includes leading the development of brand strategy and optimizing the company’s marketing and digital presence to drive sales growth and customer loyalty. Among his accomplishments, Lennox led the creation of the highly successful Toys “R” Us “awesome” brand position and marketing campaigns.

He has also held several executive positions at Zales Corporation and advertising firm J. Walter Thompson.

“Rich Lennox is a significant addition to the Macy’s executive team and we look forward to his contributions as we position the iconic Macy’s brand as even more compelling and relevant for our customers in a changing retail environment,” said Gennette. “He is a business leader and marketer who believes in the power of big ideas, the strength of teamwork and the ability to drive increased sales through innovation and customer loyalty. We had an outstanding group of qualified candidates for this position and believe that Rich Lennox has the entire package of experiences, creativity, leadership skill and business acumen to lead the marketing and special events of our renowned brand.”