by Stephen Garner

Nobis has announced its partnership with Italian-Canadian actor Giacomo Gianniotti. Best known for his role as Dr. Andrew DeLuca on the ABC hit series Grey’s Anatomy, Gianniotti will serve as the lead global brand ambassador.

Gianniotti and Nobis kicked off the partnership with the 30-year-old actor appearing front and center of a campaign for spring 2020 featuring the brand’s new transitional outerwear. This also marks the first time the actor is the face of a fashion or outerwear brand.

Nobis has long supported Gianniotti’s philanthropic endeavors, such as outfitting the actor for his trek to Mount Everest with non-profit disaster relief organization All Hands and Hearts, to help earthquake victims in Nepal. The actor also has an ongoing partnership with Los Angeles–based organization My Friend’s Place, which aims to end homelessness among youth.

“Giacomo’s philanthropic spirit is inspiring and is a natural fit with Nobis’ brand values,” said Robin Yates, vice president and co-founder of Nobis. “We’re incredibly excited to have him at the forefront of our team of global ambassadors.”

“I am thrilled to be partnering with Nobis as their global brand ambassador,” added Gianniotti. “Their passion to create beautiful outerwear and commitment to giving back to their community is truly inspiring. I could not be prouder of our collaboration.”

Photos by Justin Wu Photography