Nordstrom Bets On A Big NYC Store As Other Retailers Close Across U.S.

In one corner of Nordstrom’s new flagship store in New York City, interlocking Burberry logos covered every surface. Dramatic string music played. And beyond the merchandise, a small cafe doused in bright pink seemed to be just waiting for someone to pose for a photo. “No professional photographs,” a spokesperson guiding members of the press through the store said. “But social photos are OK.” The future of retail brings to mind loud, online brands reaching Gen Z kids through Instagram ads, pop-up shops and decked-out influencers. But Nordstrom, the traditional luxury retailer, sees opening a massive store in one of its largest markets as the way forward. Read more at NPR.