NORDSTROM MEN’S TAPS PATAGONIA FOR NEXT ‘NEW CONCEPTS’ POP-UP SHOP

Nordstrom Men’s has launched its latest New Concepts shop, this time with outdoor brand and retailer Patagonia.

Dubbed Concept 004: Patagonia, the sustainability-focused collaborative shop features the brand’s most iconic outdoor gear for the whole family, in an array of styles that are Fair Trade certified and made with recycled materials, as well as a collection of previously-owned Patagonia products from its Worn Wear program. This is the first time New Concepts expands its offering to include products for women and kids.

The curated offering includes brand favorites like Responsibili-Tees, Baggies shorts, Snap-T fleece pullovers, and more. Each shop will also house pieces from Patagonia’s Worn Wear, a program created in 2013 to keep gear in action longer by expertly repairing ripped, torn or broken pieces and reselling functional, used gear that Patagonia customers have traded in. Keeping clothing in use just nine extra months can reduce the related carbon, water, and waste footprints by 20-30 percent.

“The more you learn about Patagonia, the more you connect with their overall mission to protect the planet,” said Sam Lobban, vice president of men’s fashion at Nordstrom. “I’ve always been a fan of sustainable fashion that is functional, well made and built to last, and we’re excited to share Patagonia’s story through our pop-ups.”

The limited pop-up shops are now open through July 7 at Nordstrom.com/NewConcepts and in four stores: Nordstrom Men’s Store NYC, Nordstrom Downtown Seattle, Nordstrom Pacific Centre in Vancouver, B.C., and for the first time at Nordstrom at The Grove in Los Angeles. Each of the shop’s spaces has been custom-designed in collaboration with Patagonia, along with special fixtures created by renowned artist Jay Nelson from reclaimed and sustainable lumber sources.