NORDSTROM TEAMS UP WITH DOVER STREET MARKET PARIS

by Stephen Garner

Nordstrom’s ‘Space’ initiative is teaming up with Dover Street Market Paris (DSMP) to highlight emerging global designers in curated concept shops. The collaboration features all seven individual brands under the Brand Development branch of DSMP, which introduces their spring/summer 2021 collections in select Nordstrom stores and online at nordstrom.com.

With a common goal of championing up-and-coming creatives, the partnership combines Nordstrom Space’s ongoing efforts to support diverse brands with Dover Street Market Paris’ unique roster of emerging and independent labels. The brands to launch at Nordstrom Space under the collaboration include Vaquera, Rassvet, Weinsanto, ERL, Liberal Youth Ministry, HFD, and Youths in Balaclava. Each brand brings in a variety of products across womenswear, menswear, and gender-neutral styles and accessories. Prices within the entirety of the launch range from $30 to $1,645.

This is the first time Dover Street Market Paris has partnered with a retailer for a shop-in-shop experience. For six weeks, the specially curated edit of the seven brands will live in dedicated Space concept shops designed by artist and furniture designer, Marc Hundley. In addition to in-store build-outs in New York, Los Angeles, and Vancouver, Hundley and the Nordstrom Space team have created a physical and digital Zine to introduce the collaboration and brands to customers with unique editorial content.

“We started Space five years ago as a platform to support emerging designers, provide continued newness, and inspire a sense of discovery for the Nordstrom customer,” said Olivia Kim, vice president of creative projects and home at Nordstrom. “We have a long-standing relationship with the Comme des Garçons and Dover Street Market team, and when we heard that they had created a division to support emerging designers, we knew we had to approach them about this concept as it aligns so closely with our mission. With the help of artist and designer Marc Hundley, we are excited to bring this partnership to life by introducing these unique brands through a compelling visual storytelling experience both in-store and online.”

“We are thrilled to once again be working with our long-term partners Olivia Kim and the team at Nordstrom on the launch of all seven DSMP brands in their Space,” added James Gilchrist, vice president of Comme des Garçons North America and Dover Street Market North America. “It is so exciting to have these seven wonderfully creative and diverse talents introduced to the world of Nordstrom.”

Nordstrom Space x Dover Street Market Paris can be found in 3 select Nordstrom stores – its NYC Flagship, The Grove in Los Angeles, and Pacific Centre in Vancouver, BC – as well as online at nordstrom.com.