NORDSTROM UNVEILS NEW CAMPAIGN “NORDSTROM FOR EVERYTHING NEW YORK”

Nordstrom, Inc. has launched a new brand campaign shot by photographer Daniel Arnold, titled “Nordstrom For Everything New York” celebrating the retailer as a destination for everything a New Yorker would need. From on-site beauty services, last-minute alterations, and personalization to styling services and various food and beverage concepts, Nordstrom is here to serve. The campaign was conceived by New York-based, award-winning creative agency Mojo Supermarket and will debut on May 27th in New York City with print, digital, social, and out-of-home paid media positionings.

Nordstrom partnered with four iconic New York City destinations to create this local campaign raising awareness for the retailer’s flagship store on 57th and Broadway, which opened in October 2019. Shot on location with each of the four establishments, “Nordstrom For Everything New York” features the historic Apollo Theater in Harlem, Upper West Side restaurant Barney Greengrass, and the West Village’s Café Dante and Casa Magazines. As part of the campaign, Nordstrom will work with each partner to bring new in-store activations to life at the NYC Flagship store in the coming year.

“Since opening our NYC Flagship in 2019, Nordstrom has been committed to offering our New York customers the brands, products, and services they expect from us,” says Deniz Anders, Chief Marketing Officer at Nordstrom. “We hope this campaign serves as a gentle reminder to New Yorkers that we are here to help them for all their moments – from special occasions to their everyday needs. As part of the campaign, we are highlighting a few of our favorite local institutions as we get to know the community where our customers and employees live, work, and spend their time. We look forward to sharing their stories through exciting in-store activations in the coming year.”

The campaign will appear throughout the city via bus shelters, newsstands, ride-share toppers, and subway stations, with a special takeover of the Columbus Circle station near the 57th Street Flagship.