NYC STREETWEAR BRAND NOAH TEAMS UP WITH VUARNET ON CAPSULE COLLECTION
French sunglass brand Vuarnet has teamed up with streetwear brand Noah on a new limited-edition capsule collection.
The 13-piece retro capsule collection, which retails between $58 and $280, is a tribute to the 80’s and includes sunglasses, hoodies, T-shirts, totes, caps, swim trunks, and beach towels.
“When we first opened the Noah store in New York, I was really only looking to carry one brand of eyewear: Vuarnet,” said Brendon Babenzien, founder and creative director of Noah. “I had fond memories of both their designs and quality from my past and they are a perfect fit for Noah’s philosophy and aesthetic. Their sport frames are designed to handle all conditions, from mountain sports to sailing, while retaining a classic, elegant look. So, when it came time to create our own custom sunglasses, it was an obvious choice to partner with Vuarnet.”
“The first time I met Brendon was at the Noah store,” added Lionel Giraud, CEO of Vuarnet. “We had a long conversation about urban culture, design, travel, music and the fact that we are both fans of The Cure. He showed a deep understanding of the true spirit of the Vuarnet brand and it became immediately clear that he was the one that I wanted to give carte blanche to for a collab.”
The Vuarnet x Noah collection is now available at vuarnet.com and noahny.com and as well as Noah’s NY shop.
