On launches new sustainability initiative

by Stephen Garner

Swiss-based high-performance running brand On has launched a new subscription-based service to bring fully recyclable sportswear to its customers worldwide.

The subscription service, named Cyclon, will allow subscribers to receive and wear the latest in running sportswear and then return end-of-life products back to On, in exchange for the latest version. Once the used item is returned, it will be fully recycled by the brand, which will reuse the materials to create new running gear.

With this first of its kind service, On is aiming to lead the circular economy in sportswear today. The Cyclon subscription service incentivizes customers to participate in On’s sustainability initiative and actively contributes to the brand’s commitment to zero waste.

“The Cyclon service is a groundbreaking new way to become more sustainable, while also ensuring the running performance is never compromised for our customers,” said Caspar Coppetti, co-founder of On. “Customers who sign-up today will be the first ones to get the latest in sustainable running technology.”

The first product to be released as part of the Cyclon service will be a fully recyclable, high-performance running shoe – also named Cyclon. At under 200 grams | 7 oz, the shoe is ultra-lightweight and engineered to perform to elite level competition. The Cyclon’s energy return and plush cushioning characteristics are among the highest within the On product range.

Created from over 50 percent bio-based materials made from castor beans, the new Cyclon shoe will not only be a flagship product for innovation in sportswear design and circularity but will also represent On’s ongoing commitment to reducing reliance on virgin petroleum-based materials.

“Making a fully recyclable, performance running shoe is a huge accomplishment, one that we’re immensely proud of,” added Olivier Bernhard, co-founder of On. “But we went a step further. We wanted to show that sustainability and performance go hand in hand. The subscription service enables runners to not only receive one of the highest performing shoes we’ve engineered but to continuously receive the best and most up-to-date shoe technology coming out of our lab.”

“We built Cyclon to be a sustainable solution in every sense – from an environmental perspective, as a business opportunity and for the benefit of our runners,” said David Allemann, co-founder of On. “In engineering our sustainable product technology, we haven’t sacrificed performance. We’ve enhanced it.”

For a deposit of $29.99, customers in select countries worldwide can sign up for Cyclon starting today at on-running.com/cyclon. The shoe will be available exclusively via the subscription service in the latter half of 2021.

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