TOMMY HILFIGER DEBUTS LATEST COLLECTION WITH LEWIS HAMILTON
Tommy Hilfiger has launched its fifth collaboration with six-time Mercedes-AMG Petronas Formula One World Drivers’ Champion and global brand ambassador Lewis Hamilton.
The new collection makes positive steps forward in Tommy Hilfiger’s mission to create fashion that “Wastes Nothing and Welcomes All” by incorporating 100 percent recycled denim, organic cotton, and post-consumer recycled materials into almost 80 percent of the collection. It also features gender-neutral pieces, celebrating the “Style for All” philosophy at the heart of the collaboration – a belief that great style erases all boundaries in gender, age, ethnicity, and body type.
Outerwear in this collection strikes a balance by contrasting brutalist, utilitarian silhouettes with soft, plush materials like faux suede and recycled down in puffer parkas. Original black-and-white designs add a monochromatic edge to pieces with neutral tonalities, while exciting colorways like bright purple and yellow provide eye-catching pops of color. Workwear-inspired pieces like hiking boots contrast with soft, cozy sets of relaxed track pants, hoodies, and sweatpants. With gender-neutral designs and a focus on more sustainable production methods, the fall 2020 collection takes the messages of style for all and sustainability to new heights.
“Our fifth collaboration continues to champion the causes most important to us,” said Hilfiger. “For fall 2020, Lewis and I wanted to create the strongest realization of the Tommy x Lewis values. We found new ways to embody our sustainability and ‘Style for All’ focus while staying true to the Tommy Hilfiger brand’s classic American cool DNA. The result is fresh, bold and something we’re really excited to share with fans around the world.”
“Evolving as a designer and collaborator through the Tommy x Lewis collections has been such an incredible journey,” added Hamilton. “Over the last five seasons, I have loved working with Tommy to push boundaries, take creative risks, and capture my personal sense of style in our designs. Our new fall 2020 collection embodies everything we stand for – from authentic self-expression to inclusivity and sustainability – while building on the Tommy x Lewis aesthetic we have cemented. We could not be prouder of what we have created together.”
