Ones to watch: duvin

by Stephen Garner

Austin Duvall grew up in the business, catching the fashion retail bug while working in his parent’s surf shop in Downtown Disney. “As soon as I graduated from college, I moved in with my lifelong friends (Garrett Watzka and Shaun O’Meara) and we started a clothing brand,” he tells us. “Without any experience or capital to back it up, it was definitely a wild time. Fast forward eight years through more learning and mistakes than I could have imagined and here we are.”

Duvall serves as the brand/creative director for his label, Duvin, which is now sold in 130 specialty surf shops and boutiques, in 10 countries, and worn by athletes and celebrities like Bad Bunny, Odell Beckham, and Rickie Fowler. He credits the brand’s interesting blend of ‘70s and ‘80s beach style updated with a modern touch, as well as the loyal community the trio has cultivated over the years, as its secret to success.

Notable items that Duvall can’t keep in stock are the brand’s woven shirts and trunks. Most items in the collection range between $20 and $65 retail. Some of Duvin’s fall pieces get above $100, with custom outerwear and denim jackets.

For spring/summer 2021, Duvall says he’s focusing on more of his core ‘70s surf vibe. “Airbrush, lightning bolts, retro striping, yin yangs, color blocking is really where the brand thrives, so I’m always nervous and excited for everyone to see it.”

4 Replies to “ONES TO WATCH: DUVIN”

  1. This is a really tough look to sell. Where does it fit in with the rest of the American sportswear market. It looks great on the model; but, who is buying green pants with the knee ripped out? We can work lines like Faherty and Benson back into someone who is buying Johnny O or Peter Millar. I am just not sure if they would take us seriously if we started showing a line like Duvin with they way the model is wearing the apparel. Just my 2 cents.

    1. I agree this brand isn’t for everyone, much like most brands. But, it fits well with similar surf and skate brands that cater to younger, hip guys who love prints or are looking to show off on social media. It’s not for the guy who likes basics.

  2. The clothing looked fun in a total none retail way in Beach Bum with Matthew Mcconaughey. This looks like leftovers from a 90s bag sale :)

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