ONIA TEAMS UP WITH THEORY FOR CAPSULE SWIM COLLECTION

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Luxury swimwear brand Onia has joined forces with contemporary lifestyle brand Theory to offer a curated selection swim trunks to be sold exclusively at Theory stores worldwide and online at theory.com.

The two New York City brands came together by combining a selection of digital prints from Theory’s spring ’16 collection with Onia’s signature Charles swim trunk. The limited-edition swim trunks will be available in six color ways with a retail price of $175 for solid styles and $195 for print styles.

“We wanted to partner with a local New York brand that was a natural fit with a similar aesthetic – A brand that also focuses on fit and function and uses the finest fabrics with attention to detail,” said Carl Cunow, co-founder of Onia. “Theory, as a leader in their market on all these fronts, was the perfect match for this collaboration.”

“Partnering with Onia is an organic extension, as both of our brands create products that are well-designed and functional for every day,” added Andrew Rosen, founder and CEO of Theory.