Online Commerce Eating Offline Retail As E-Commerce Jumps 49%: ‘Black Friday In April’

Digital commerce jumped 49% in April and e-commerce companies experienced Black-Friday-like sales boosts as Coronavirus drove traditionally offline economic activity online, says Adobe. But prices are also up in some categories, like groceries and electronics. “As online is absorbing the offline retail economy, some inflation is being observed for the first time in years, especially in categories that have consistently experience online deflation, such as electronics,” Taylor Schreiner, a director at Adobe Digital Insights, said in a statement. “Americans are used to things getting cheaper online, but that trend may be ending, and online commerce may never be the same. It appears that COVID-19 has accelerated that process.” Read more at Forbes.