Original Penguin
by Brian Lipton

In honor of World Penguin Day (April 25), Original Penguin is launching the second iteration of its Project #ShareConservation program with a video starring actor and comedian Lamorne Morris, who stars on the FOX sitcom “New Girl.”

The video, which follows the story of a penguin on a quest to meet and woo the penguin of his dreams, addresses the natural and human threats that penguins face, which have contributed to the rapid decline in the numbers of African penguins and other coastal birds. Original Penguin and IFAW are working in collaboration with the Southern African Foundation for the Conservation of Coastal Birds to combat these threats.

Consumers can contribute to Project #ShareConservation’s efforts three different way: each time the video is shared on Facebook, Original Penguin will donate $1 to IFAW; consumers can purchase an environmentally friendly, limited-edition tote and collaborative “Pete the Penguin” Pintrill Pin at Original Penguin retail stores and online at www.originalpenguin.com, for which the brand will donate $6 for every limited-edition pin purchased and $8 for every limited edition tote purchased to IFAW; or consumers can donate money to the animal protection and conservation efforts via crowdrise.com/originalpenguin.

“We’re thrilled to partner with IFAW to continue our Project #ShareConservation program to help save penguins and other wild animals,” said Kristin DiCunzolo, vice president of Marketing and Communications at Original Penguin. “We’re excited to offer Original Penguin customers a chance to contribute to the effort by donating, sharing the video and purchasing our limited-edition Project #ShareConservation products.”