ORLEBAR BROWN OPENS NYC, EAST HAMPTON STORES

Orlebar Brown
by Stephen Garner Jun 16, 2016
Orlebar Brown Store OpeningOrlebar Brown Store OpeningOrlebar Brown Store OpeningOrlebar Brown Store OpeningOrlebar Brown Store OpeningOrlebar Brown Store Opening
London-based luxury swimwear brand Orlebar Brown has opened its first two U.S. locations in New York City and East Hampton just in time for summer.

Combined the stores are over 1300-square-feet and showcases the new 2016 summer collection for men and boys. The New York store is located at 451 Broome Street in the heart of Soho, while the East Hampton’s store is located on 23 Newtown Lane, next to the newly opened Big Flower store.

“Over the last few years America has become increasingly important to OB,” said Adam Brown, founder of Orlebar Brown. “Over 30 percent of our sales come from the U.S. and it feels absolutely right and natural that we have permanent homes in two of our favorite locations.”

Orlebar Brown launched in 2007 in London as ‘the tailored approach to swim shorts’. Based on the traditional pattern of a tailored pair of trousers for men, with distinctive side fasteners, they are not just a swim short: they are the original and best shorts you can swim in.