For spring/summer 2018, American denim brand Paige has unveiled its first-ever men’s and women’s campaign.
Shot by Adam Franzino at Malibu Creek State Park and a private home in Malibu Canyon, with creative direction by Paige Adams‐Geller, the campaign celebrates the brand’s #liveinit movement – Paige’s devotion to designing pieces that can be lived in from day to night in every occasion. Shot on a non-intentional rare rainy Los Angeles day, the campaign aptly called “Caught in the Rain”, accidentally put its #liveinit philosophy to the test.
For spring, the men’s collection focuses on supremely soft performance‐driven denim, premium basics and contemporary shirting and outerwear. The women’s collection is made up of vintage‐inspired denim that takes you from morning to moonlight, versatile soft dressing pieces, and modern ruffles.
Additionally, Paige will host in‐store events to celebrate the campaign.