PAL ZILERI UNVEILS ITS NEW STORE DESIGN IN MILAN

Italian luxury menswear brand Pal Zileri has debuted its new retail concept with the revitalization of its Milan boutique.

As part of the repositioning of the brand by its new creative director Rocco Iannone, the boutique, located on via Manzoni, has undergone a full makeover – the first step of a larger restyling project of the whole Pal Zileri brand.

Iannone’s vision for the revitalized two-level store stems from the idea to create a shop that feels like a home, with collections displayed throughout in a stylistic and masculine way. Designed by architect Dante O, the space is defined by various rich colors, lighting elements, and oxidized copper fixtures.

A rich laguna green welcomes you at the entrance and register of the store, thereafter, a peacock blue is followed in the upper casual and lifestyle area, which rarefies in the tones of wood and chalk white of the tailoring and made-to-measure areas. The store’s staircase is characterized in a rich pink tone that connects the levels, while dark woods, brushed bronze and fine fabrics finish the space.

Iannone joined the brand in July of 2017 and showed his first collection for the storied label in January, where he presented the fall/winter 2018/19. For this season, Iannone emphasized the relaxation of the traditional tailored brand by loosening the fits and introducing pale pink, green, rust to the line.