PATAGONIA DEBUTS FILM “WE CAN GET THERE FROM HERE”
Patagonia, known for its outdoor gear and environmentally-minded approach to business, also makes timeless work gear for, as the brand puts it, “the folks who bust ass on the daily to leave our home planet better than they found it.” The brand is spotlighting some of those hardworking people through film and storytelling. Patagonia’s latest film, We Can Get There from Here, released today, follows the inspiring journey of a family changing the way oysters are grown and reimagining a future for working waterfronts that restores and rebuilds rather than depletes.
After years of studying marine microplastics around the globe, Abby Barrows was ready to come home. Looking for a side project that would keep her on the water, she purchased the lease for an oyster farm on Deer Isle, Maine. When she saw the mountain of plastic gear that came with it, the side project became something else.
Today, Deer Isle Oyster Co. is a flourishing family business, a proving ground for plastic-free mariculture gear, a new pier for a working waterfront reliant on one fishery, and a purveyor of some of the best oysters in the world. This is the story of one season on the farm, which also happens to be the story of an old island’s precarious present and potential future.
This season, Patagonia is particularly proud to introduce its updated Hose-Down Slicker Bib and Jacket, each engineered based on the feedback from Alaskan fishing crews. Crafted from 100% recycled nylon, these slickers are not only waterproof but also designed to withstand the harshest conditions, ensuring durability and protection for seasons to come. (Retail $129 for the bib, $189 for the jacket.)
