Perry Ellis International, Inc. has entered into a license agreement with Al Matjar Al Watany Trading Establishment granting rights to design and distribute Original Penguin by Munsingwear casual sportswear in Saudi Arabia.
Targeted distributions will be in Al Matjar Al Watany retail stores as well as mall and street retail locations. A social media launching campaign will follow in Saudi Arabia to increase brand awareness and educate the public about Original Penguin’s brand attributes.
“We are thrilled about the partnership with Matjar Al Watany and look forward to working with their team to offer Original Penguin’s lifestyle product while continuing the expansion of our global reach,” said George Feldenkreis, chairman and CEO of Perry Ellis International.
Matjar Al Watany owner and president Eng. Salah Mohammed Al Shaikh remarked, “Matjar Al Watany is very pleased to formalize an agreement with Perry Ellis, to launch the Original Penguin brand within the Saudi Arabian market. Given our experience of the fashion sportswear business, we are encouraged to add a full lifestyle brand to our portfolio.”