NY-based apparel brand Rowing Blazers is taking a light-hearted approach this season. SNL star Pete Davidson and fellow comedian Ziwe Fumudoh serve as the new faces of the brand’s fall/winter ‘21 collection campaign.
“I think sometimes people hear the word ‘classics’ and they think ‘stuffy,’ says Rowing Blazers founder Jack Carlson. “They hear ‘preppy’ and they think of something elitist and cringeworthy. These concepts have been hijacked and given a bad name. They’re supposed to be about bright colors and beautiful fabrics, but more importantly: having fun, being yourself, and flipping the bird to anyone who takes themselves too seriously.”
This season’s collection leans into color and texture, with made-to-order men’s and women’s suit separates in brightly colored corduroy and the brand’s signature gun check and patchwork tweed; American-made cotton duck travel jackets with corduroy collars; sherpa jockey fleeces in new colorways as well as the brand’s trademark “croquet stripe” and navy-red zig-zag pattern.
Rugby shirts in bright stripes, as well as tie-dye, make a return this season, as does playing card knitwear; sweats, tees, and accessories. There’s also a range of ‘80s-inspired sweaters made in collaboration with old-school English brand Gyles & George, founded by former member of British parliament Gyles Brandreth. These designs, from Brandreth’s 1985 book Wit Knits, include a red piano-key sweater with a matching scarf and a black sweater with an oversized red heart.
Rowing Blazers will also continue its partnership with another heritage British knitwear brand, Warm & Wonderful, including its well-known sheep-pattern pieces in its lookbook; and teases its second collaboration with the NBA, launching later this season, as Davidson wears a blue-and-orange Knicks rugby in the lookbook.
The Rowing Blazers fall/winter ‘21 collection, which retails between $40 and $950, is now available exclusively at rowingblazers.com.