PHARRELL WILLIAMS’ HUMANRACE BRAND TO LAUNCH BODYCARE
Humanrace, Pharrell Williams’ new product brand, is expanding its offerings into the bodycare category for the very first time.
Humanrace will officially mark its entry into the new category later this month, with the launch of two Body Bars focused on cleansing and exfoliating the body, the Reenergizing Whiteclay Body Bar and the Energy Channeling Charcoal Body Bar. Made From a soap-free formulation, the first innovative offerings in bodycare encourage you to dedicate the same care and attention to your body as you do your face.
“We’ve spent the last year educating people how to take care of their skin and adhere to a routine, but we believe that the routine doesn’t stop with your face, you need to care for your body too. Your body deserves its own time,” said Williams.
Humanrace takes the principles and ingredients rooted in their three-step skincare ritual to create essential products for the body. Using snow mushroom extract, kaolin clay, and rice powder, Humanrace believes that your body deserves the same high-quality ingredients as your face. Dr. Elena Jones, MD, chief dermatologist of Humanrace and long friend of Williams’ for over 20 years added, “your body is still your skin, it needs a routine and to be cared for.”
The Reenergizing Whiteclay Body Bar cleanses and hydrates the skin without sacrificing moisture. The exfoliating Energy Channeling Charcoal Body Bar gently smooths and refines skin texture without stripping the skin. Both products are soap-free, developed to provide an effective cleansing experience while maintaining a healthy skin barrier.
In line with all Humanrace products, both Body Bars were engineered with sustainability and safety top of mind. The products are packaged in Forest Stewardship Council (FSC) certified paper cartons, and all ingredients are vegan and follow the EU standards of 1,300 banned ingredients. Additionally, both products are fragrance-free and made with no nuts, seeds, rocks, or plastic microbeads.
Humanrace’s new bodycare products will also be launched with the Ceramic Body Bar Dish, a new home for your Body Bar. Handcrafted in Arita, Japan, this ceramic dish has been bisque fired and hand-glazed to preserve the tradition of porcelain creation.
“The Body Bars mark Humanrace’s latest entry into a new category,” added Rachel Muscat, president of Humanrace. “We’re continuing to expand how you can care for your wellbeing by offering a routine for your body. I’m proud of the work we’ve done to enter the body care category, and we’re excited to show the world what’s next.”
William’s successfully launched the Humanrace company in 2020, beginning with the skincare category comprised of three genderless, vegan, and sustainable hero products: Rice Powder Cleanser, Lotus Enzyme Exfoliator, and Humidifying Cream. Humanrace continues to create product in different categories, including highly coveted footwear and apparel in collaboration with Williams’ long-standing Adidas partnership. The latest release of the Humanrace Sičhona, in collaboration with Adidas designed to capture the essence of the elements stripped down to their purest form, received an overwhelming response from customers.
The Humanrace bodycare collection, the Humanrace Reenergizing Whiteclay, and the Energy Channeling Charcoal Body Bars, will be launching exclusively at humanrace.com on November 22nd.