PITTI IMMAGINE GEARS UP TO LAUNCH DIGITAL TRADE SHOW

Since Pitti Immagine will not host physical fairs until January 2021, the trade show organizers will be launching its digital platform called ‘Pitti Connect’ on July 16th. The platform will allow brands to connect with buyers and media in a virtual showroom to facilitate buying orders, schedule and conduct meetings, and host other business needs for the upcoming season. In addition to its main marketplace functions, Pitti Connect will also launch ‘The Billboard’, an editorial project that will highlight special content and events for the fair.

“We’ve arrived! The doors of Pitti Connect open on Thursday, July, 16tt,” said Agostino Poletto, general manager of Pitti Immagine. “After months of hard work, we are presenting ourselves to the international fashion audience with a new online face. From July 16th until October 9th, our special fairs are online, with the summer collections of brands and exhibiting companies – featuring key names on the international fashion scene – and with a program of digital projects to discover new points of view, to analyze and be inspired. We were looking for immediate solutions, we found long term opportunities: Pitti Connect has led to a great acceleration in the technological and virtual fields for our fairs and concretely represents the element of continuity that will carry us towards January 2021 when the physical and digital fairs will become completely integrated.”

“Pitti Connect will also have an editorial format that is rich in content and special events,” added Lapo Cianchi, communication and special events director at Pitti Immagine, “which will render the atmosphere of the real fairs in the digital sphere, involving leading figures in fashion, artists and key people on the current cultural scene. A multi-faceted web magazine that we have rechristened The Billboard, which we are also able to realize thanks to our close collaboration with the production agency of Highsnobiety, one of the international reference points in fashion publishing.”

The spring/summer 2021 collections of Pitti Uomo 98, Pitti Bimbo 91, and Pitti Filati 87 will debut on the platform on Thursday,  July 16th and will run through October 9th.