by Stephen Garner
Photo credit: mfpen AW18

For the summer edition of Pitti Uomo, to be held on June 12-15, Revolver Copenhagen Int. Fashion Trade Show will be presenting “Scandinavian Manifesto”, a new space with curated emerging and established Scandinavian brands.

“Scandinavian Manifesto” will be located in the Arena Strozzi area at the Fortezza da Basso, and will present around 15 Scandinavian menswear brands, as well as related contemporary design icons from the Nordic furniture, art, and culinary scene.

The purpose of this initiative is to present fashion brands in a Scandinavian context, allowing the spectator, buyer or member of press to understand fully how Scandinavian lifestyle and culture influences and supports its home grown contemporary menswear scene.

The collaboration between Pitti Uomo and Revolver is planned to last for at least three seasons. The final list of participating brands as well as further details is to be announced within a month.

“It is in the DNA of Pitti Immagine to research todays most interesting countries for contemporary fashion,” said Lapo Cianchi, director of communications and special projects at Pitti Immagine. “The selection curated at Pitti Uomo by Revolver, one of the most interesting trade shows in Europe, consists of young menswear designers next to already established brands. On their own, each of them conveys their own individual ideas, while together all are expressing the essence of Scandinavian design and lifestyle. We are very satisfied with this partnership established between Pitti Immagine and Revolver, which will strengthen the appeal of this season even more.”

Christian Maibom, founder and creative director of Revolver, added: “We are super proud that Pitti Uomo has chosen us to create this project with them. Pitti Uomo is the world’s leading menswear platform and we believe that this project is a unique opportunity for our brands to showcase the best of modern Scandinavian menswear has to offer.”