by Stephen Garner
Image via Fairplay

Menswear trade show Project is bolstering its street cred with the launch of its new contemporary streetwear-focused incubator: N:OW at Project.

“Our goal with N:OW is to create a hub that fuses together the DNA of fashion –style, culture and innovation,” said Tommy Fazio, men’s fashion director. “It’s an exciting opportunity to understand what’s trending in the culture and how it impacts fashion. We plan on evolving the conversation and brands each season to capture what’s new-to-market and of interest to the fashion community.”

This season, N:OW will focus on contemporary streetwear within a 360 degree experience produced by creative agency Number Project with talks moderated by Highsnobiety’s editorial director Jian Deleon, WGSN’s senior consultants Brian Trunzo and Rachael Dimit, and visual content produced by Enjoy Human. Trend forecasting authority WGSN will lend its expertise to provide a compelling insider perspective on fashion trends and topics. A full schedule of topics, panelist and moderators will be released on August 9, closer to the show.

“N:OW will always showcase what is relevant and of the moment, while discussing and analyzing what’s to come,” added Jason Peskin, brand director at Project. “It’s a creative hive that’s been conceived to focus on the relationships and creative exchanges that fuel business.”

Streetwear brands showcasing their spring/summer 2019 collections include: Alpha Industries, Atomic Mission Gear, Bricktown World, DEFYANT, Fairplay, Introspection, Publish, The Rad Black Kids, Rothco, and STRGHT.

N:OW at Project will be located within the show floor and live alongside the elevated designer platform The Tents and The Foundry.

Project Las Vegas runs from August 13-15 at Mandalay Bay Convention Center in Las Vegas, Nevada.