PUMA PARTNERS WITH ARTIST SAM RODRIGUEZ, 1800 TEQUILA ON SNEAKER

Global sports brand Puma and California-based artist Sam Rodriguez have partnered with 1800 Tequila to launch a limited-edition colorway of iconic Puma Clyde sneaker. Since its creation in the early seventies, inspired by and first worn by basketball legend Walt “Clyde” Frazier, the Puma Clyde has been produced in multiple colorways and in a wide variety of styles. This special drop features custom artwork inspired by the iconic tequila brand.

To design the 1800 Tequila x Puma x Sam Rodriguez custom sneaker, Puma and Rodriguez have sourced inspiration directly from 1800 Tequila and its rich Mexican heritage, merging this with Rodriguez’s signature street-style prints. The upper features an original graffiti pattern in 1800’s iconic blue and silver color palette, developed by Rodriguez to reference the art of Mexico’s indigenous Aztec and Mayan cultures. The sneakers are then finished with a suede toe and silver heel tab. The result is a unique twist on the classic “Clyde” model – one of the world’s first fashion sneakers created to reflect former basketball player Walt ‘Clyde’ Frazier’s unique, uncompromising, and groundbreaking spirit and style in 1973.

“I’m honored to be a part of this project, and to be combining my art with two iconic cultural entities,” said Rodriquez. “I have a passion for both world history and contemporary culture which manifests itself in my art. Tequila is made from a plant that’s native to Mexico, which inspired me to create a design inspired by indigenous Mexican cultures and merge it with the contemporary edgy art, fashion and hip hop cultures that both 1800 Tequila and Puma celebrate. This sneaker is a study of those cultures, from past through to present.”