QUIKSILVER ANNOUNCES PARTNERSHIP WITH NETFLIX FOR STRANGER THINGS 4
Iconic surf lifestyle brand Quiksilver will be Netflix’s wardrobe partner for the upcoming fourth season of the Netflix Original Series Stranger Things. The show will be released in two parts, with Volume One premiering on May 27 and Volume Two premiering on July 1. In alignment with the show’s multiple release dates, Quiksilver will drop multiple capsule collections throughout the season, delivering a nostalgic throwback to the brand’s surf-inspired ’80s era whilst integrating elements from the show’s storyline. Quiksilver has never partnered with a brand on this level and is excited and honored to bring this Stranger Things collaboration to life. The apparel collaboration aims to seamlessly introduce both brands in a fresh and exciting way to new audiences worldwide.
Over the past three years, Quiksilver and the Netflix Costume Team have worked closely, diving into the Quiksilver design archives to not only take design and style inspiration for the cast wardrobe but also to revive some of the most iconic pieces and develop collaborative apparel collections available for consumer purchase. The Stranger Things series takes place in the 1980s, and with access to classic styles from the archive, Netflix and Quiksilver have been able to collaborate on truly original and era-specific collections reflective of the show’s setting and Quiksilver’s roots. The official collections will feature exclusive Quiksilver pieces worn by the cast throughout the show, fashion-forward pieces inspired by the Quiksilver 1980s archive, and episode-specific merchandise.
“Working so closely with the Netflix Costume Designer has been such a unique and special collaborative journey,” says Quiksilver Product Director Andrew Henry. “We’ve been able to revive classic styles from the 1986 and 1987 Quiksilver archive to align with Stranger Things 4, creating specific apparel for cast members and consumers alike. We’re excited to tell Quiksilver’s story through this season of Stranger Things and reach a new audience through the lens of a show they know and love.”
“Quiksilver was an integral part of California fashion in the 1980s,” says Stranger Things Costume Designer Amy Parris. “The show is so true to the period that it only made sense to infuse Quiksilver archive pieces through the show this season. I hope the clothes will resonate with a younger audience who are inspired by the fashions back then and be a friendly reminder to the stylish viewers who followed fashion in the ’80s.”
To celebrate and amplify the apparel collection launch, Quiksilver plans to hold unique consumer-facing pop-ups and larger-scale activations globally. The apparel collections will be available for purchase worldwide via Quiksilver.com.