REPRESENT X MÖTLEY CRÜE COLLAB DROPS WITH POP-UP AT LOS ANGELES’S FAMED VIPER ROOM

 Yesterday British luxury streetwear brand Represent unveiled its much-awaited collaboration with the renowned rock band, Mötley Crüe. The 11-piece collection consists of statement graphics on vintage wash T-shirts, hoodies, shorts, and a tank top.

The garments themselves have an authentic late 1980s vibe, including details such as cracked graphics that emulate the natural corrosion of vintage artwork, and fabric washes that mimic the weathering and fading of the sun. Slight distressing to the hems and neckline reflect imperfections acquired by well-worn garments over time. Graphics take iconic Mötley Crüe album artwork, namely from 1989’s Dr Feelgood & 1987’s Girls, Girls, Girls, and blend them with Represent’s own brand aesthetic.

“10 years ago, I read ‘The Dirt’ by Neil Strauss and got my first glimpse into the life of one of the most notorious and decedent bands of the ’80s. I’ve been obsessed ever since. I can remember shortly after first coming to LA and driving down the Sunset strip, seeing the iconic rock bars where these bands were made and picturing what life must have been like back in the early ’80s.

“I think that feeling has resonated with me ever since, so to release this pop-up in the Viper room feels only right for this collaboration. Vintage rock graphics are my expertise so being able to work both brand and band into the artwork creates a much deeper connection than your typical licensing deal. To see the Dr. Feelgood dagger stabbed through the Represent Initial really evokes a true sense of the band and our brand coming together,” says Represent Co-Founder and Design Director, Mike Heaton.

The collaboration is available on the Represent website and was also sold at a pop-up in the Viper Room in Los Angeles last night. Hoodies retail for $255, and T-shirts for $140. A long sleeve T-shirt is $150, and the tank top, $125. Mesh shorts are $130.  

Previous Represent collaborations have been with world-renowned bands and artists such as Ozzy Osbourne, Megadeth, Motorhead, and Liam Gallagher.

Represent X Mötley Crüe Pop-Up at The Viper Room, Party at SUNSET at the West Hollywood EDITION

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