Retail Winners More Comfortable With Mobile Experimentation

Retailers with above-average sales growth are more aggressive than other retailers in trying different mobile strategies before settling on what works best, according to a new report from RSR Research. The report, Mobile In Retail: The New Normal, reveals that winning retailers are more likely to recognize deeper customer engagements as mobile’s biggest opportunity. These retailers are also more focused on mobile’s ability to help shoppers find merchandise easily while other retailers are focused on price comparison. “Anecdotal shopping experiences in all of our personal lives quickly reveal that truly personalized offers and service are still some ways off,” said Steve Rowen, managing partner at RSR Research. “Yet while non-winning retailers currently focus on the end product of personalized offerings – loyalty – winners are putting in the due diligence to make true personalization a reality in the future. Read more at Luxury Daily.