Retailers’ Personalization Efforts Fall Short Of Consumer Expectations
by MR Magazine Staff
Jun 02, 2016
When it comes to personalization, retailers’ ideas of their own capabilities are often inflated when compared to consumers’ assessments. A TimeTrade report found that while 69 percent of retailers say they are delivering an individualized shopping experience to customers all of the time, only 26 percent of consumers agree that the retailers are successfully providing a consistent experience across all channels. This divide shows definite room for improvement among retailers as they seek to provide a positive, personalized customer experience. Read more at Luxury Daily.
