Walmart Is Bringing Back An ‘Old Friend’ To Showcase Its Low Prices

by MR Magazine Staff

Walmart might be dead serious about winning retail’s price wars, but the discount chain is reviving a lighthearted symbol to emphasize its low prices. The world’s largest retailer told 2,600 U.S. store employees gathered in Fayetteville, Ark. on Wednesday that it is reviving its once-ubiquitous “Smiley” face symbol in fliers and store signage. First introduced as a sticker by Walmart in 1990, the Smiley face was once meant to signify price cuts, or “rollbacks” in Walmart-speak. The revived incarnation is now intended to represent any low prices at the retailer. Read more at Fortune.