RHUDE TO DEBUT KITCHENWARE COLLAB WITH INSTANT POT MAKER

Instant Brands, the maker of Instant Pot, Pyrex, and Corelle, has partnered on a limited-edition collection of reimagined kitchenware favorites with Los Angeles-based fashion brand Rhude.

Dubbed the ‘Late Summer’ collection, the line is named and inspired after Rhude founder and designer Rhuigi Villaseñor’s mother Teresita, who taught him how to cook and enjoy life. He wanted to honor the times they share in the kitchen together through a creative reimagination of classic products by fusing fashion and food.

Rhude’s signature yellow radiates throughout the capsule, even bringing a new look to the Pyrex Rhude collection pieces with the brand, switching from its iconic red to this signature yellow for the very first time.

The resulting collection includes the Instant Pot x Rhude electric pressure cooker ($300), the Pyrex x Rhude gift set of glass food storage and glass measuring cups ($100), the Pyrex x Rhude glass food storage ($60), the Corelle Brands x Rhude 16-piece dinnerware set ($270), and the Chicago Cutlery x Rhude heritage chef knife ($600).

“We are very excited to partner with Rhuigi and the Rhude team on this collection,” said Ben Gadbois, president and CEO of Instant Brands. “As an expression of gratitude to all our consumers and the loyalty they’ve shown us for decades, we wanted to wow our fans on an entirely new level. And through this collaboration, we hope to inspire a new generation of fans at the intersection of fashion, lifestyle, and cooking.”

“I feel privileged that my designs and the beauty I am able to bring to the iconic portfolio of Instant Brands can be part of “together moments” when people use these products to cook and enjoy food with loved ones,” added Villaseñor. “For the next person who recalls a special time when they gathered around an Instant Pot, or ate off of Corelle plates, stored their food away in Pyrex dishes, or sharpened their Chicago Cutlery Knives they will remember these designs as part of those memories and that is an honor for all of us at Rhude.”

The limited-edition collection will launch on Monday, November 1st on instantbrands.com and rh-ude.com.