SAFILO AND AMAZON ANNOUNCE NEW CARRERA SMART GLASSES WITH ALEXA

by John Russel Jones Sep 21, 2023



Safilo Group and Amazon.com have launched Carrera Smart Glasses with Alexa, blending Safilo’s Italian design with Alexa technology into two iconic frames.

With open-ear audio technology, the new Carrera Smart Glasses direct sound to the ears without covering them, while minimizing what others around can hear. Customers can get up to six hours of continuous media playback or continuous talk time on a full battery charge.

“Safilo has always looked to the future with an innovative approach, and this is why we are very proud to collaborate with Amazon on this innovative project, offering our Italian design and the unique style of Carrera Eyewear,” said Angelo Trocchia, CEO of Safilo Group. “Furthermore, we are proud to combine our well-established traditional wholesale distribution model – which encompasses eyecare retailers, chains, department stores, specialized retailers, and boutiques – with Amazon’s incredible online distribution.”

The “Sprinter” model is offered with blue light filtering lenses or polarized sunglass lenses. The “Cruiser” sunglasses model, [top of page]  provides UV protection.

“Safilo delivers expertise in the eyewear industry and Carrera’s iconic frame designs are a natural fit for smart eyewear and builds upon our vision for Alexa and ambient intelligence. With the new Carrera Smart Glasses we’re offering customers even more options for stylish smart eyewear,” said Jean Wang, Director Smart Eyewear at Amazon.

Carrera Smart Glasses with Alexa will be available in the US market only, for purchase on Amazon.com, us.carreraworld.com, and from select opticians. Customers can sign up online to be notified when pre-orders begin.