SAKS FIFTH AVENUE OPENS MEN’S STORE IN BOSTON

by Stephen Garner

Saks Fifth Avenue has opened a dedicated men’s store in the heart of Boston’s Back Bay neighborhood as part of its continued focus on its growing men’s business.

Located at 100 Huntington Avenue at Copley Place, the 46,000-square-foot, two-level retail destination more than doubles the selling space for men’s ready-to-wear, accessories, and footwear. The store takes over the space from Barneys New York, which shuttered this past winter after filing for bankruptcy last August. Barneys’ new owner, the licensing company Authentic Brands, worked out a deal to have Saks take over occupancy in the shopping mall.

With this store opening, Saks added nearly thirty new brands across ready-to-wear, footwear, and accessories. Additionally, the location features special services for customers including Saks’s famed Fifth Avenue Club for personal shopping, along with a made-to-measure program offering tailoring and customization on an appointment basis for dress shirts, suits, sportcoats, trousers, tuxedos, and more.

Saks already has a women’s storefront in the Prudential Center at 800 Boylston Street and will operate the two in tandem. Joe Gambino, vice president and general manager at the company, will oversee both stores.

To celebrate the opening, Saks Boston hosted a charity shopping weekend with a percentage of sales benefiting the Greater Boston Food Bank on Saturday, August 15th and Sunday, August 16th.