Tea In Tokyo With The Godfather Of Streetwear
In January, everyone at Paris Fashion Week had something to say about Virgil Abloh’s claim that streetwear was dead, but only one of these comments stuck with me: “As long as Hiroshi Fujiwara is alive,” one fashion CEO told me, “streetwear is alive as well.” Six months later, when I meet Fujiwara for tea in Tokyo’s Roppongi neighborhood, the founder of Japan’s original streetwear label, Good Enough, is unencumbered by the achievements and associations which inspire such hyperbole. His outfit is autobiographical, but not at all nostalgic: Trousers he designed for a recent collaboration between Moncler and his own Fragment Design imprint, paired with a black-and-white Fragment t-shirt. His eyeglasses, framed by shoulder-length curtains of black-and-silver hair, are Oakleys, and his shoes are Nike Air Jordan 3s. Both feature Fragment’s distinctive twin-lightning bolt logo. “They always want the logo,” Fujiwara says of his collaborators, which include iconic brands ranging from Levi’s to Louis Vuitton. “You know, for my signature.” Read more at GQ.
